Gamified Shopping

Overview

On this project I served as the UX/UI Designer on a team for Avanade’s Internship Innovation Challenge. The focus of this project was to find a new and innovative way to approach the grocery industry. With this prompt, my team’s market integration focused on shoppers, employees, stores, and local fresh produce suppliers.

Tools

• Adobe XD

Process

discovery: In addition to me as the UX/UI designer, my team consisted of two other members - one in the business technology integration field and the other in computer science. We pulled from current industry market research, our own experiences, and insights from conversations with shoppers to identify ways to make grocery shopping a better customer experience.

defining the problem: One area that we identified as a point where we could integrate an innovative solution to improve shopper’s experiences was creating incentives to enact and maintain healthy lifestyle choices through a gamified shopping experience.

We aimed to develop a design solution that had both customer and community value. The customer experience value was gained through customers’ ability to have a customized, interactive shopping experience through the app we coined spree. The community value was derived from customers’ engagement with their local farmers and fellow app users with whom they could play and share healthy recipes.

prototype: Once we agreed upon the vision for our design solution, I designed the wireframes and mock-up in Adobe XD. My design inspiration behind this app was to create a user experience that was easy to navigate and intuitive to use along with being inspiring towards a healthy lifestyle.