Cox Business MyAccount App

Overview

In this project, I served as the UX Lead in a mobile iOS project focused on translating key legacy desktop account functionality for Cox business customers into a unique mobile experience. Throughout the agile project life-cycle, I collaborated with and engaged both team members and multiple stakeholders.

Tools

• Sketch

• InVision

• Adobe Illustrator

Process

• discovery: From the onset of the project, I collaborated with the Product Owner, UX Director, Tech lead, and both visual design and development teams to understand the current Cox Business MyAccount desktop functionality while carrying out a competitive analysis and research to identify key user needs in designing the mobile iOS app.

• sketches: To get my ideas on paper as well as capture the requirements I was gathering during initial requirement gathering meetings, I developed quick sketches. These high-level sketches helped me in communicating design options and ideas to the development team and stakeholders. Eventually, I translated the sketches into wireframes.

• wireframes: I iterated on the designs of the wireframes several rounds as I received feedback from the stakeholders and development team during grooming sessions. As I developed the wireframes, I ensured that the designs were in line with Apple’s Human Interface Guidelines as well as in dialogue with Cox’s brand language.

• mockup: As I refined the wireframes and got approval on the logical structure influencing the user experience of the app with key functionality available in the tab bar (home, billing, support, and more ) and home screen (My Billing, My Services, My Equipment, My Support), I used InVision to develop the interaction design of the prototype and receive further feedback and demonstrate the navigability of the app.

• visual design: For the visual design, I leveraged Cox’s brand guidelines and brand language to add further aesthetic communication to the foundational user experience design.

• demo: At the end of the design work, I presented the prototype along with the client Product Owner to over 25 managers and received positive feedback on the work highlighting the app prototype as user-friendly, straightforward, intuitive, and easy-to-use.